Kara Heid, Client Relationship Manager for Health Plus Technologies, comes to the position with extensive marketing and customer relationship skills, and over 20 years working in the health care industry. As both a health care provider employee and a health plan provider relations manager with responsibilities in contracting and negotiation, Heid's unique experiences working opposite sides of the fence make her a skilled point-of-contact for key decision makers interested in using HPT products to their advantage. Understanding negotiation practices and recognizing the value deep analytics play in the process of delivering the best returns, she admits to learning, "It's not what you know, it's what you don't know." Heid, who has "been there," is fueled by a determination to help her clients. "I'm motivated to help them because I know there are steps they can take to become better positioned. They must be aware of issues and tactics within the industry."